I had the local bike shop guy lace my wheel for the heavy duty hub last year when I started my atv engine build. He seemed to be riding the fence about what I was doing. I called him yesterday and asked if he wanted to see what he had a hand in building and he said, "Sure." I rode my bike to his shop this afternoon. I let him ride it. He will soon be building one, I guarantee it. Had that big grin on his face. He had to ride it several times, even down to where his wife works so that she could see it. Really good day when you can convert a die hard bicycler.