I've been wanting a GoPro set up for months, but starting at $350 it was hard to justify for the little bit I want/know I'll use it for. I did find a similar unit (lower specs, no wifi/bluetooth) at the "Showcase/As Seen On TV" store, for $60. It's an 'Emerson ActionCam HD' (link is for US site, click here for Canadian site). They were out of stock on the 8GB MicroSD cards, but they credited me for one and will call when they come in. Not like those are expensive or hard to find, so I have one that'll carry me until thiers comes in.Just ordered a Gopro hero 3+ Silver edition camera. Should come in handy for some bike rides but its main gig will be for my yearly snorkeling outings. Sold my white edition to cover most of the cost, cant wait!
I have no doubt the GoPro is a better unit. It's specs are nicer, better pic etc and where the Emerson is water resistant to perhaps 10 feet, for snorkelling you're better off with the GoPro's 130+ feet depth rating.
I'm hoping to get out and play with it a little later, we'll see what the weather's doing when I finish my morning caffeine.