In Pizza Dough, I will sometimes substitute some of the water for a little beer, milk, vinegar, olive oil, even all of the above.
For flour I use 1/2 '00' baking flour, and 1/2 a nice packet bread mix Usually with grains.
Whole meal flour is also very good mixed 50/50 with '00' flour, But I sift out the 'Germ' and use it to roll the finished dough out.
After the first rise, be gentle with the dough, otherwise it will keep 'shrinking back' which can be left to 'relax' for a while is to 'springy'.
Let rise again for an hour before baking for 5 mins, then ready to make Pizza.