Helment air bag

I seen this on the Today show the other day. It looks to be a very nice product, especially for those of us that don't like to wear a helmet. However, the price is ridiculous!!! $500 price tag and it is a "one time use" only. Maybe by the time it is available in the U.S. they'll have a design that is good to deploy more than one time and or a cheaper one time use model.
 
Does the fact all I can think about is slapping a wearer on the back of the head to try and trigger it make me a bad person?
I don't FEEL bad....
 
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