If you’re composing a presentation, perhaps a sales pitch or a lesson, on a subject, a technique to make your presentation memorable is to come up with a few words beginning with the same letter that are subheadings of your subject. If you are successful, the result, an alteration usually, will give your presentation a permanent place in the memories of your audience.
Unfortunately, most subjects don’t succumb to this technique, however, in the English language, there are plenty of already existing examples:
The four Ps of marketing: Price, Promotion, Product, and Placement.
P P P P
C C C
The three Cs of Arizona were originally Cattle, Copper, and Cotton. All Arizona schools in the 1960s force-fed their children this alliteration. However, as the state’s economics changed in the 1970s, the 3Cs began to get obsolete, and the state’s mnemonic makers then needed to expand beyond the original three items of the list.
(With the advent of cheap air conditioning, the population of mostly desert) Arizona grew with large numbers of old people moving there, making Retirement or Tourism a main industry of Arizona’s economy. In keeping with form, the mnemonic makers then needed to add Retirement or Tourism, but these words didn’t begin with a C, so they used a convenient substitute, Climate. Then somehow, Citrus snuck in, and now we have the 5 Cs of Arizona: Cattle, Copper, Cotton, Climate, and Citrus.
C C C C C
(There’s a footnote about Commerce, but I’ll leave that to those with a stronger passion for detail.)
There are the 4 Cs of diamonds http://www.4diamond.com/4Cs/ : Color, Cut, Carat, and Clarity
Unfortunately, most subjects don’t succumb to this technique, however, in the English language, there are plenty of already existing examples:
The four Ps of marketing: Price, Promotion, Product, and Placement.
P P P P
C C C
The three Cs of Arizona were originally Cattle, Copper, and Cotton. All Arizona schools in the 1960s force-fed their children this alliteration. However, as the state’s economics changed in the 1970s, the 3Cs began to get obsolete, and the state’s mnemonic makers then needed to expand beyond the original three items of the list.
(With the advent of cheap air conditioning, the population of mostly desert) Arizona grew with large numbers of old people moving there, making Retirement or Tourism a main industry of Arizona’s economy. In keeping with form, the mnemonic makers then needed to add Retirement or Tourism, but these words didn’t begin with a C, so they used a convenient substitute, Climate. Then somehow, Citrus snuck in, and now we have the 5 Cs of Arizona: Cattle, Copper, Cotton, Climate, and Citrus.
C C C C C
(There’s a footnote about Commerce, but I’ll leave that to those with a stronger passion for detail.)
There are the 4 Cs of diamonds http://www.4diamond.com/4Cs/ : Color, Cut, Carat, and Clarity
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