OK, sometimes the solution is just TOO simple. I had mounted the brakes on the top side of the frame the way it is always done, and the angle if the mounting hole lifted the brake up and away from the rim. By turning the brake around and mounting it on the underside of the frame the same hole now moves it closer to the rim. Brake has enough reach, problem solved!
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If it can't be broken I'll find a way!
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