the guy at the bike shop is an idiot, and whoever wrote up that coaster brake how-to, went into waaay too much detail. and the worst part, he never specified what kind of hub he had (at least, i didn't notice it in the first ten pages of his novel.)
not all coaster brakes are the same. looks like his was a shimano, which is actually one of the easiest ones to work on. it's a pain the first time, but keep track of how all the parts came out, and it gets easier everytime.
try rebuilding an old New Departure hub. it's got 20 or so alternating steel and bronze slotted discs that have to be aligned perfectly. that's no fun at all.
and seriously, the guy at the bike shop, err, "store" doesn't know how to take a coaster brake arm off? he's fired.
oh, and like jim said, i've never seen one where the arm didn't just come off by taking a nut off, and i think i've seen just about every coaster brake in existence since 1900.