Re: What exactly is a "Schwinn" bicycle
Schwinn was a venerable brand that lost its luster when the Schwinn family let it go because they didn't want to compete with all the other Chinese Junk. Richard still builds bikes today under the Waterford brand and they are fine machines, but you will never get one for $200 unless you find a deal on CL. He doesn't make cruisers anyway.
Any complete bike under at least 2 grand is imported from somewhere, usually Asia. Not to say they can't make some decent bikes over there but as usual you get what you pay for. Pay more and you will get some decent quality.
Qdot is right on. Scrounge the want ads for an old school model and you will get a real Schwinn, they show up all the time where I live and the like brand new ones are about $200 which considering the quality is a screaming deal.