I find names tend to suddenly "happen". Either based around a colourway or an ethos or whatever.
My Boardtracker 'ish project will be Coffee Brown and Cream - hence "Cafe Creme". It was going to be Burgundy and Yellow "Plums and Custard".
As to celeverest, most intelligent, whatever - check out Prof. Luigi Collani a design and engineering genius of the modern age who most people have probably never heard of - www.collani.ch
. will give you an insight.
I was fortunate enough to visit his exhibition in Karlsruhe [ Germany ] before he went to lecture at Tokyo University. Awesome - with the proper use of the word.