what I really do think would help here is , an forum just for reviews ! Well let me say this , if I shop online and see a review , and 4 people gave an 5 star rating , what is going through my mind is (well the truth is ) that if I had an business online and it was slow I could very easily get 4 people to give a 5 star rating . Now that I have said this , on the other hand if I saw a product and I was torn between my choices . And saw a rating of 5 stars or even 4 by 40 to 300 people it will be the one I buy . Of course if one business gets low ratings they may not like it , but if they care about there business they need to listen to there customers and make improvements what do yall think? and I believe without competition business is bad